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What Could Your Cause Do with a Full Page USA Today Ad?
Ironically, USA Today never asks that question in its #America Wants Twitterathon to give away a free full page ad valued at approximately $190,000. Perhaps worse, USA Today never asked itself how the...
View ArticleEight Useful Market Research Studies
Internet statistics social media View more presentations from Geoff Livingston. Here are eight market research studies released in the last six months on social media, cause marketing and causes that I...
View ArticleCause Marketing Brilliance: @HardlyNormal Receives GMC Terrain at SOBCon
In a brilliant moment of guerilla cause marketing, GMC gave road warrior and homeless advocate Mark Horvath a brand new Terrain today at SOBCon. SOBCon regularly attracts 150 of the world best...
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Coalition Marketing for the Common Good
Image by jdhilger Just as individual web site owners use affiliate marketing, small and large companies and nonprofits are engaging in teams — coalition marketing — to reach common stakeholder groups....
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The 4 Challenges of Cause Marketing
Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also...
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Rethinking Strategy through Storyboards and Cognitive Maps
Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Break that strategy planning process by...
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Komen Arrogant In Denial
At last week’s Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. Komen for the Cure. Susan G. Komen for the Cure seen a...
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We First’s @simonmainwaring on Cause Marketing
I first met Simon Mainwaring in Boston in September, 2011 when we shared a keynote on best cause marketing practices (thank you, Katya). Ever since then, I have admired Simon’s unwavering commitment...
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Cause Marketing Cynicism on the Rise
During SxSW, Beth Kanter, Kami Huyse and I posted our first team thought leadership piece, “Cause Marketing That Leads to Social Change.” It encompasses our 21st century view of CSR-based cause...
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Authenticity in Corporate Social Responsibility
Social media continues to impact businesses and nonprofits in unforeseen ways. Perhaps the greatest trend of the moment is the fusion of corporate and philanthropic interests, which in turn is...
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